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Specific examples of endurance products and services to add to your value ladder and how to set them up in Training Tilt

So the value ladder means -- like steps within your products and services that are based on pricing, and also the readiness of your customers to buy things from you.

I've been thinking a lot about the impact of Coronavirus, not only on our communities but also on our businesses.

We all need to protect ourselves, our loved ones, our communities but also our businesses. I want to offer some advice here on how to protect your endurance coaching business during these strange and challenging times.

I made myself an omelette earlier, but it was a bit hot and it reminded me of a concept that I've heard of recently in a blog and also a podcast by a guy named Justin Jackson.

Here on Training Tilt, we know that many people are looking to follow a more structured training program. So many runners out there are going around with no idea how to improve their performance.

How many times do you think someone needs to be exposed to your product or service? and how long will it take before they buy something? It's probably a lot more than you thought.

Quite often, coaches ask me whether we have a tool that enables one-on-one scheduling if you want to do a one-on-one session with an athlete or calendar bookings. Here is one I've been testing.

Whether you are a Training Tilt coach, you've read our blog or you've taken our marketing course for endurance coaches, thank you for being part of Training Tilt in 2019.

Did you know there is an established marketing theory identifying five distinct stages of customer awareness? When you think about it, its obvious.