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The big advantage of adding an online-only membership to your revenue model is that it allows you access to a much larger audience of potential customers who either don't want, need or can't afford higher cost services.

July was a quiet month, a good sort of quiet, not boring, healthy, consistent and drizzled with anticipation.

The key to successful marketing is knowing your audience. When marketing to different demographics or genders, it is essential to appeal to their lifestyles. The same can be said for all levels of communication.

This month's word: anagenesis; a biology term for the linear evolutionary process of development defined by its surrounds. This month; I’ve improved my grit scale.

We've been a bit quiet from our end as we've been working super hard on our Garmin Connect sync but actually even harder on enriching the data we pull through from Garmin but also from Strava.

May was the name of my childhood cat, short for Mayhem - and kind of describes my mental state for the month dealing with my dud foot. In hindsight I would’ve done things differently.

April has been an exciting prologue to Aussie living. Its like if you want a chance at the yellow jersey you have to give it everything you’ve got on the first Time Trial.

Sometimes running a business is just like splitting firewood. It's all about hitting it in the right place, but to find the right place you sometimes have to hit in the wrong place dozens of times first.

March was spent in Phuket, Thailand. It started kind of spiritually, with Makha Bucha day on the first full moon of the 3rd lunar month. It's about celebrating the day 9 months after the Buddhas enlightenment.

Facebook advertising can get complicated but if you approach it with a good strategy you should be able to make it work for you.