Blog

How much energy should coaches put into acquiring new clients compared to retaining existing ones? How to find the right balance.

It takes a good athlete to run a marathon. It takes an exceptional athlete to run an ultramarathon. And it takes a spectacularly unique individual like Lisa Tamati to not only run multiple ultramarathons, but coach others to completing them as well.

This article covers the non-technical basics of a webpage.

A landing page is any page on your website that a visitor might land on when they come to your site. Most coaches send their prospective customers to their home page which is too generic for most situations.

Lots of coaches are reluctant to offer generic training plans. Our solution to this is to remove the generic nature of them and make them specific. And awesome.

You know when you sit on the motorway in traffic and you are tempted to change lanes because the one to the left or the right looks like it's moving faster?

In any small business, there are things you don't like doing, coaching and fitness business are the same. The trouble is those things that you don't like doing are the things that will be crucial to the success of your business.

I've spoken to hundreds of coaches and one common thing is the dislike of sales and marketing. Unfortunately business can't operate without them.

By now most coaches have heard the term "Content is King". But what does that really mean and how much content should a coach give away vs what they charge for?

I've been called a few things in my time but this is the first time I've been called a bot and a b*tch in the same week. lol