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Checkout what's new for endurance coaching businesses.

As a coach, you probably love diving into the details, but the harder you are to understand the less impact you get to have on your clients results.

In this episode, endurance coach and business mentor Michelle Lake shares invaluable insights for endurance coaches looking to grow their businesses.

Did you know that 70% of people watch videos on their mobile phones with the sound muted? This means that unless you caption your videos, most people who watch them are not consuming your content.

In the endurance coaching industry, most platforms are focused more on their own brand than that of the coaching business they represent. This setup often makes it feel like the coach is part of the platform's business, rather than the other way around.

Don't try to compete directly against AI. Instead, focus on what AI can't do well and emphasize the unique value you bring as a coach.

Learn how coaches can effectively support athletes through the ups and downs of A-race results. This guide covers managing expectations, providing post-race support, helping athletes process disappointment, celebrating wins, and setting future goals.

Branding isn't important when starting your coaching business—getting your first clients and generating revenue is. But once you're stable, branding becomes essential for growth and differentiation.

Exercising at the gym or at home can be effective for meeting fitness goals, but outdoor workouts have greater health benefits waiting to be maximized.

AI can assist with creating workouts and providing data insights, but it can't replace the human touch essential for coaching. To truly connect with your athletes, you have to be a coach yourself.