Blog

To keep your business growing and looking professional you should be creating new and varied graphic designs for the blogs and videos you create, for your social posts and for your sales and marketing.

How can you know when it might be a good time during the year to sell different products and services to your potential customers? How do you know what type of products and services might be popular now or in the future?

What happened when I didn't eat for 5 days, got drunk on one glass of wine and flew to Hawaii.

I wanted to talk about some really common mistakes that I see with endurance coaches when they start to do marketing and sales -- online marketing and sales in particular.

Feels like a whole season in one go. And a pretty satisfying one. I reached my fittest pinnacle to date, concurrently fastest in all 3, loved the culture, thrived in the ‘thin air’ and squad environment and scored a top10 at a World Championship event.

I was talking to a coach the other day who was considering that if they offered training plans and online memberships alongside with their one-on-one coaching, they might lose some of their one-on-one coaching clients

Today I got a couple of messages saying that someone really liked my video that I put on Facebook. Then I thought, Oh, I haven’t created a new video this week. Then I realized it’s because I’ve been recycling my content.

I did my first full distance Ironman a month ago. It was an experience. Since then I’ve had, ample reflection time, a bit of a vacay, a hitout race and a killer training block.

Traveling racing and training, I’m super appreciative of being back in the bright after enduring what felt like 3 winters.

The metrics that are valuable for social media platforms like Facebook are not the same metrics that are important for most businesses. Don't optimize your social posting for the wrong metrics. Optimize for action not likes.