Thanks so much for being part of Training Tilt in 2019 as either a Training Tilt coach, a reader of our blog or for taking our marketing course for endurance coaches.
I can't wait to get stuck into 2020 and make it another year of good growth and the opportunity to meet and help more and more coaches.
I've always tried to keep it real and although 2019 has been another great year being able to help coaches all over the world with their businesses and their coaching we've had some ups and downs.
The key is I think, to enjoy the ups and persevere through the downs.
The road for any business person (you and me) just like any endurance racer is full of peaks and troughs. Here are some of ours for 2019. I'd love to hear about your journey for 2019 too so please reply and let me know how things have gone for your business this year.
Let's start with the good.
The Good - New Features and Improvements
Some highlights from 40+ releases in 2019. Some big and difficult and some tiny but useful.
Interactive Training Plan Store
We added metrics and charts to the training plan store so your customers can see much more information on each of the training plans you have for sale.
Attaching Files to Workouts
We added the ability to attach files to workouts so your athletes can download them directly from the web or mobile apps and upload them to platforms like Zwift.
Integration with ActiveCampaign for smarter marketing
We integrated our e-commerce tools with ActiveCampaign so those of you using that platform for your marketing could easily track and monitor your campaigns and send customized email automations to your customers. We already have existing integrations with similar platforms like ConvertKit, Drip, and Intercom.
Maps for GPS Workouts
Maps were added for workouts with GPS data.
Infinite Scrolling Calendar View
We updated the calendar view so you could scroll up and down into the past and future (I know, about time right)
Strava Training Scores and Garmin Training Effect
We started pulling through training scores from Garmin devices and Strava users.
More Good - Amelia Rose Watkinson
7th at the 70.3 Worlds
Our sponsored athlete Amelia Rose Watkinson had a great race and took 7th place at the Ironman World Championships in Nice France. Meals showed great courage on the hilly bike course and made a break that made a meaningful impression on the race and the final placings. Amelia often writes for us on our blog keeping us up to date on the training and racing life of a professional long-distance triathlete. Look out for more posts and great racing from Amelia in 2020.
The not so Good
2019 was a year of growth but we also struggled with some big challenges because of this.
Back at the beginning of the year, we had a few weeks of growing pains where our platform suffered some unexpected performance issues. The issues were partly caused by increased load on the servers due to having almost twice as many athletes and coaches using the system from 12 months before. This highlighted some other problems with our architecture which was a bit of a blessing in disguise as we had the opportunity to address these issues sooner rather than later. Since February/March the platform has been performing well even with further growth.
This was at the time very stressful for me and my team around me (and my partner back at home Nicky). We had two weeks with very little sleep and a lot of anxiety trying to get things working properly. In the end, the impact on our coaches and athletes was actually very minimal but at the time it didn't feel that way at all.
I want to say thanks to all of you who were affected. As much as it must have been frustrating everyone I talked to was extremely understanding and supportive. Thank you so much for your trust and patience! It means a lot to me.
Compliance and Integrations
Last year we, unfortunately, ran into a few crucial things that took up a lot of our development time but did not add much value to our coaches or athletes.
Both Strava and Garmin updated their platforms (in a good way) which unfortunately meant we had to rewrite our integrations with them to match their changes.
In September new European credit card processing regulations meant that all e-commerce platforms needed to update their payments processing and integrations for increased security. This was a good thing as in the long term this will make it safer for everyone to use our credit cards to pay for things online. The downside was we needed to rebuild our payments features. The changes apply mostly to Europe but even if operating in the US or other parts of the world these changes will still apply to you if you want to be able to accept card payments from European cardholders. I anticipate the same changes to start to happen across the US so I feel great about being one step ahead of these changes already.
What will 2020 bring for Training Tilt and our Coaches?
A new year and a new decade. It's always difficult to plan too far in advance in our modern world as things are always changing so quickly.
We know in terms of our competition we have an advantage because of our broad set of business features like payments, content, and communications that none of the other platforms have. But on the flip side of that, we also know that we fall short on the analysis of training data and our ability to integrate with other training platforms like Zwift and Polar.
2020 in part will be the year where we catch up with our competitors on this front.
Here are a few things that are at the front of our mind and we are already working on for early 2020 releases.
- The rise of indoor training - The ability to build structured workouts and export to other platforms like Zwift and devices like Garmin
- TSS scores and more advanced training data
- Training Zones
- Direct Sync with Polar devices
But as always our overarching objective is to help coaches build and grow their businesses. The competition between coaches will be fiercer than ever in 2020 and that battle will be won by the coaches who have the broadest business skills that span the technical side of coaching but even more importantly that include an approach to sales and marketing that will ultimately provide better experiences for their customers.
We want to be a big part of your journey to building a better, more sustainable and more rewarding coaching business.
I'd love to hear from you about your experiences from 2019 but also about your exciting plans for this coming decade. Please hit reply and let me know what you have planned.
Have an amazing start to 2020
Cam from Training Tilt
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