Here's a confession: My social posts? Hardly anyone likes 'em. My podcast episodes? Only a handful of coaches listen. And my videos? Don't even get me started on the lack of comments. I often wonder if it’s worth posting them at all.
My content. It’s boring, and it's not surprising no-one else writes about this stuff for coaches.
But here's the thing: I'm writing about the nuts and bolts, the mundane stuff that most coaches won't even glance at but makes all the difference in running a successful business.
Just like how the most successful athletes train hard, but also focus on daily nutrition and recovery when their competition just don’t have the discipline or patience – it may not be thrilling, but it sets the foundation for success.
It's not flashy, it's not sexy, it’s boring as sh*t, but if you actually want a seriously successful coaching business long term, it’s required reading. You can get by without it, but is “Just getting by” the goal you set for yourself?
Prefer audio? you can listen to the podcast version here
Here's a List of Boring Sh*t I’ve Written About
SEO and Website Optimization: Yeah, the mere mention of SEO can make your eyes glaze over. But ignore it at your peril because this is the game-changer in being discovered online. Here's six boring things coaches should know about SEO
Email Marketing Campaigns: Still here? Good. Let's talk about the art of sending emails. It may feel ancient, but it's personal, and it converts like nothing else.
Here’s a boring example
Pricing Strategy: Setting the right price? It's more art than science, and it can be as nerve-wracking as standing on the start line of a race. Get it right, and you're in the money. Get it wrong, and you’ll fall flat on your face.
Here’s one lame post about valuing your time and making sure your charging enough.
Content Strategy and Planning: If you think planning content is as exciting as a root canal, you're not alone. But it's the slow burn that fuels your brand.
Here’s a guide on how to generate your own potentially boring content ideas by using AI (which might make it a bit less boring to actually do)
Embracing the Boring Stuff: A Coach’s Hidden Opportunity
Let's face it, the boring tasks are where the hidden opportunities lie. Your competition aren’t interested in executing on things like SEO, emails, and marketing funnels. They see them as mundane and dull. I mean, they are right about that, but you, you see the potential.
That's where you can win.
It's like marathon training. Many runners skip the strength work or ignore their daily nutrition because it's not as exciting or as immediate as putting in run miles. But the ones who pay attention to those essential but often-neglected areas? They're the ones who go the distance, who stay strong when others falter.
Embrace the boring stuff in your coaching business, just like a savvy marathon runner embraces strength training. It might not be flashy, but it's foundational. It's your chance to outwork, outsmart, and stand out in a crowded field. It's your path to a sustainable, winning marathon in the business world.
The Long Game: Why It's Boring and Why Most Coaches Bail
Ever wonder why some of these marketing strategies seem so tedious? It's because they're a marathon, not a sprint. There are no quick wins here, no instant gratification. Just a long, often monotonous road that seems like it's going nowhere... until it suddenly you arrive somewhere awesome.
- Patience and Persistence: Building an SEO strategy, nurturing an email list, or developing a consistent content plan doesn't give immediate results. It's slow, methodical, and requires constant effort.
- Doubts and Frustration: You'll wonder if it's working. You'll feel like you're shouting into a void. And you might want to give up. But don't. The payoff is around the corner, you just don’t know which corner.
- The Sweet Taste of Success: And then, one day, it clicks. The clients roll in, the brand takes off, and all that boring, grinding work pays off big time.
I won't sugarcoat it: The stuff I write about isn't going to make your heart race. But it's the steady beat that drives a successful coaching business. It's the unglamorous grind that lays the groundwork for real, lasting success.
If you're ready to get serious about your coaching business, to put in the time, and embrace the boring, then welcome aboard. We might not be the life of the party, but we sure know how to build something worthwhile.
So what next? want a simple place to get started with some of my content? Build yourself into it with this free “Authentic Marketing Course for Coaches” that I put together.
Take our Free "Authentic" Marketing Course for Coaches
Designed for endurance sport coaches. Marketing doesn't need to be pushy. The best marketing simply creates a win-win relationship between you and your customers. Take the simple 6 part course to learn more.