It's the Leads, Not the Launch

Endurance coaches, I know I've been hammering on about the importance of lead generation in my recent blog posts. You might even be thinking, "Enough already! We get it!" But the truth is, many coaches still haven't grasped the full significance of this concept. Even those I deal with regularly continue to wonder why they struggle to sell their products and services when they launch them. So, I'm going to give this topic one more push, in the hope that it finally clicks for everyone. I promise this will be my last post on leads for a while, but I truly believe that understanding the crucial role they play in your business success is absolutely essential.

We'll explore why lead generation should be your top marketing priority, and how it can make your launches easier and more effective. Let's dive into leads one last time!

You can continue reading below or listen to the audio version on the podcast.

The missing link: Why leads matter

The reason many coaches struggle to sell their online products and services is that they're trying to sell to people who don't know, like and trust them yet. Without leads, you're essentially asking strangers to trust you with their hard-earned money and their endurance goals – a tall order for anyone. Generating leads is about building relationships with potential clients and establishing trust, so when it's time to launch your product or service, they're already primed to buy.

Good Leads = Easy Launches

Here's a simple but powerful truth: the more you've invested in leads, the less you need to invest in launches. A strong, well-nurtured lead base means you already have an engaged and receptive audience who are primed to invest in your coaching and training plans. When you've built trust and loyalty with your leads, your launch doesn't need to be a massive, stressful, and time consuming event. Instead, your focus can shift to providing high-quality offerings that truly benefit your clients.

By prioritizing lead generation and nurturing, you can reduce the time, effort, and resources needed for your launches. This allows you to allocate those resources more efficiently, focusing on other aspects of your business, such as refining your coaching techniques or expanding your range of services.

Once you’ve built momentum and have a big list of leads your launches could be as simple as creating a product and sending an email. Done!

The most successful coaches who use Training Tilt run regular simple launches and you guessed it, generate the most sales from the emails they send to their well nurtured email list.

No leads? Then No Launch!

The truth is, there's no point in launching if you haven't already been building leads. Without a solid foundation of potential clients who know, like, and trust you, your launch will be nothing more than a shot in the dark. So, if you have a big launch in mind, you may want to consider delaying it or scaling it back so that you can spend more time building a strategy for lead generation. Your launch will be significantly more successful if you've taken the time to nurture and develop a strong base of leads beforehand.

Lead Generation as a Permanent Process

Lead generation isn't something you do once and then forget about. It's not a temporary campaign or a seasonal strategy. Instead, lead generation should be a permanent, ongoing process built into the very fabric of your business. As an endurance coach, you must constantly be filling the funnel with new leads, ensuring a steady flow of potential clients who can become paying customers.

By making lead generation a core component of your business strategy, you'll create a sustainable foundation for growth. This approach will also help you maintain a healthy pipeline of clients, even during times when you're not actively launching new coaching products or services.

The Ongoing Benefits of Lead Generation

Investing in lead generation as an ongoing process has several long-term benefits for your endurance coaching business:

  • It helps you maintain a steady flow of new clients, keeping your business healthy and growing.
  • It allows you to continuously refine your marketing strategies, as you learn more about your target audience and their needs.
  • It creates a loyal community of followers who trust your expertise and are eager to invest in your products and services.
  • It ensures that your business remains top-of-mind for potential clients, increasing the likelihood of referrals and word-of-mouth marketing.

Lead Generation Strategies for Endurance Coaches

Now we know how important leads are, here are some reminders of ways to generation new leads that I’ve been banging on about in my blogs:

  • Content marketing: Create high-quality, informative content that caters to your target audience's needs and interests. This can include blog posts, videos, podcasts, and social media. Include a call to action either to share your content, subscribe to your email list, view your products or services or consume other content.
  • Email marketing: Build an email list by offering valuable resources in exchange for contact information. Send regular emails with helpful tips, updates, and promotions.
  • Webinars and workshops: Host live or recorded educational events to provide valuable information and showcase your expertise.

With this final blog post on leads, I hope to have emphasized their importance in your endurance coaching business. By understanding and leveraging the power of lead generation, you'll set yourself up for long-term success and sustainable growth. As we move forward, we'll explore other aspects of online marketing for endurance coaches, but always remember: it's the leads, not the launch, that determine your success.

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