Today I got a couple of messages saying that someone really liked my video that I put on Facebook. I thought, "Oh, I haven’t created a new video this week."
Then I realized it’s because I’ve been recycling my content.
I’ve been using a platform to do that automatically. You might think, “Why would you recycle your content? Why would you post things more than once? Won't people get tired of seeing the same posts?”
UPDATE: In the video I mention a lifetime deal to Socialbee, this deal has since expired but you can still sign up to Socialbee on a paid monthly plan. Other platforms I've also tried and liked are MeetEdgar andPubler
Why you Should Recycle Content
When you think about it, it’s obvious.
Back in the early days of social media if you had a Facebook page and you posted something most people who liked your page would see it.
But now, with all the social channels that are out there, everyone’s got a Facebook page and an Instagram account. Everyone’s posting multiple times a day. There is just so much content out there that a person will only see a tiny percentage of what's posted by the pages and accounts they follow. It's a numbers game and it's easy to lose.
I read a stat the other day that your audience will only see 1-3% of the things you actually post just because there’s such a battle for attention.
You could just manually re-post your content and keep track of what you posted when and when you should repost. But that would take a lot of time and effort.
So there are new platforms out there that will allow you to automatically recycle your content and create different variations at the same time.
I was using a platform called Edgar, but I’ve just switched to a new one called Social Bee.
But, just quickly, I want to show you how it works.
I go into more detail in the video or you can continue reading the text version
Smart Tools to Save You Time
The tool I've been using Social Bee is is similar something like Buffer or Hootsuite to automatically schedule posts, Social Bee and Edgar differ because they use a "library" concept instead of a "queue" concept.
You actually create a library and you fill it up with all of your content, then you will create a schedule and it will pull things randomly (in a smart way) out of your content library and post them. So, it allows that automatic recycling where something like Buffer doesn’t.
You can create a bunch of categories to organize your posts.
You can just post the link to a blog into the tool and it will go off and grab the preview image and text.
Then You can create any number of variations where you can change the image or the text just to mix it up even more.
The other good thing is you can actually expire something. You don’t want to recycle everything forever and ever. You might want to just recycle it to a certain date or after a number of times it’s been posted – so you can do that as well.
Setting up the Schedule
After you've built up your library of content you need to set up our schedule.
So, with the schedule, you don’t actually schedule up individual pieces of content. You just create a schedule, so the platform can pick things out of your library and post them on those dates and times.
There’s lots of flexibility around setting up your schedule with days, times and channels. It’s great. You can even let Social Bee decide on your schedule based on best practices.
Build Up Your Library First and Then Just Maintain it
Build up your library first and then create your schedule. Make sure you don't post on too many days and times that your library isn't big enough to handle. Fill it up with at least 20-30 different things and then create your schedule.
As your library grows you can schedule posts more often.
Then, all of those videos and blogs that you worked really hard on, it will be optimized so more of your audience will see it instead of just one to three percent if you post those things once.
Have a great day and I’ll talk to you soon!
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