We're putting up our prices - and why you should too

Want to know the fastest way to grow your revenue?

It's easy, put up your prices. Actually it's not that easy at all, it's complicated.

At Training Tilt we started with a really low price. I justified that low price because we were new and didn't have any history for people to see and go "these guys are worth it, sign me up". But actually the real reason was that I lacked confidence in the product and in myself. Sound familiar?

At Training Tilt our prices are low but the value of the product is extremely high. You get a website, an on-line store, a membership platform with paid membership options, training and nutrition plan builders and to top it all off branded mobile apps for clients to login to. All for $49 a month. We have customers generating more than 100x that amount of revenue selling plans and memberships to their platforms. That's not one-on-one coaching revenue it's on-line membership and digital products only. On top of that we typically spend at least a few hours helping our clients getting setup, chatting about goals, importing data for them. We love that by the way and it's super valuable to us getting an insight into our clients businesses. Now that's value.

But to bring back the complexity to the situation a low price cannot be described as $X, a low price is determined by $X vs X value. If $ matches value then you're all good, keep doing what you are doing.

If you are already signed up with us don't worry your current price is locked in, our prices are only going up for new signups and they will kick in early January.

Here's how it breaks down. All our pricing is in $US per month

Standard $49 - going up to $67
Growth $99 - going up to $147

Our current pricing options on our website

And we will be introducing a new plan for the larger businesses with up to 1000 members which will be $249/month including white labelled web app.

If you aren't signup up yet but have been thinking about it now's the time to make the move. Remember that there is no "Ready" there is only "Now".

Enough about us how about you?

Here's some things I've learned about pricing for fitness businesses:

If you don't value yourself, your product or your services, don't expect anyone else to.

In general a lower price is perceived as lower quality and value.

Low prices for a high value product won't make you any money and is not sustainable.

You should always compete on value not on price.

Low prices won't attract high quality clients.

Over time you may start to resent your clients as you continue to give more than you get. If that happens you're in real trouble.

If you want to grow your business you absolutely need to avoid competing on price.

Some golden rules when competing on value not on price:

  • Be awesome. always.
  • Know your product or service and understand how your clients will use it
  • Make a promise to your clients that is benefit driven (how it helps them)
  • Deliver what you promise. and if you can't, fix it.
  • Be awesome.

This will be hard, but the hard work will be rewarded over time. You might as well get started.

But be warned, putting up your prices will attract criticism and jealously from your peers and from your competition. That criticism will probably come from those with low prices and low value, you won't need to worry about them any more.

I'll post about how to deal with that sort of criticism soon.

PS. Just a reminder, if you don't get results for your clients putting up your prices won't work. Hard work and results. Value + higher prices = profit.

Want to learn more? Schedule a 1 on 1 demo

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Frequently Asked Questions

It's easy, just click the "Get Started" or "Free Trial" button at the top of the page, choose a plan, click the sign up button and fill in the form. It's a fully automated process, as soon as you have signed up your new Training Tilt site will be ready for you.
No, there are no long term contracts for any of our plans. If for any reason you no longer wish to continue your subscription to Training Tilt you can cancel at any time.
No, we do not charge members to use your system. Training Tilt was designed to help fitness professionals manage their clients and business. You can however use the Training Tilt platform to collect recurring payments from your clients using the Membership Plan tools.
Yes at any time you can upgrade or downgrade to any of our plans. We calculate our plans on a daily basis so you only pay for what you use. You can upgrade for a day to check out the new plan and downgrade again and we'll only charge you for a days worth of use.
When you signed up you would have recieved an email with your own custom website address that you chose during the process. You need to login from this custom address. The address would have been in the format http://yourbusiness.trainingtiltapp.com. If you've forgotten your address or can't find the email, send us a message at support@trainingtilt.com and we will find it for you.
It sure is, with a few simple steps you can have your existing or new domain name pointing to your Training Tilt website. If you don't have a domain, that's no problem you can use one of our sub domains. e.g. http://yourbusiness.trainingtiltapp.com
Yes you can, if you have already invested in a website you are happy with you can still use Training Tilt to build training plans and share resources with your athletes. It's a simple process to add a link from your existing website so your clients can log in to your Training Tilt site.
Yes our mobile apps can be downloaded from the Google Play Store and Apple App Store for Android and IOS devices.
Training Tilt is a cloud based application, all our servers and data are based in Microsoft data centers in secure locations. Data is backed up on a regular basis, and we have the ability to scale our systems within a matter of minutes as our demand increases. Our cloud based architecture is also the reason why we can offer our service at such a reasonable price.
For whatever reason you can choose to cancel your subscription at any time. Just login, access the billing page and click the cancel button. As long as you cancel before the next billing cycle starts your won't be charged.

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