Welcome to day 5 of creating the best version of your endurance coaching business. Today, I wanted to talk about being more of a generalist than a specialist in your business by learning a broader set of skills.
The reality of small business today is that you need a lot of different skills to be able to achieve all you want to achieve in terms of success and growth.
I've transcribed my video but it's best watched. I have put some links into some sites to look for online courses though down the bottom of the page.
Welcome to day 5 of creating the best version of your endurance coaching business. Today, I wanted to talk about being more of a generalist than a specialist in your business.
The Small Business Reality
So the reality of small business today with things like online marketing, online advertising, Facebook ads, graphic design -- all of those things are really more required now than they might have been maybe a decade ago. They're also reasonably expensive to outsource, so you can't really afford to be spending money on contractors for the number of things that you actually need to be created for you.
Back when I started my business, I didn't have any investment or any real cash. So, I learned how to do everything by myself. Things like graphic design, accounting, Facebook ads, search engine optimization and that sort of thing.
Now, I outsource some of that. But the advantage of me learning it is that now I understand them better. It makes it easy for me to hire people and explain what I need to be done, and that helps me make sure that I'm getting value from those contractors so they don't end up doing work that isn't worth what I'm paying them. As I was saying before, you can't really afford all of that stuff when you really need lots and lots of things done to grow your business, if you don't have that initial cashier investment. So, that's the theme of the day, really.
Taking the Initiative
Maybe have a think about those things that you might need to learn for your own business. Some of my suggestions might be some basic HTML so you can make a nice website, some graphic design like the one on my video from the other day with tools like Canva. Maybe some accounting skills. I don't do my own accounting any more because it's no longer necessarily a good way to spend your time, and would be best to be handled by professional. You can also, maybe, do a Facebook ads course, online marketing course, email marketing -- just those sorts of things.
Let me know if you want any links to maybe some online courses and stuff. There are heaps and heaps of good online courses. And during this time, where you might have a little bit more time in your day, it would be great to go and crack into one of those online courses to learn a few of these things. So that's it -- becoming a generalist in your business, not just a specialist, so you can actually grow your business without spending a fortune on outside contractors.
Thanks for watching and I will talk to you again tomorrow.
Some places to look for online courses.
Udemy is a course platform that has courses across lots of subjects. They look like they are having a flash sale so might be a good time to subscribe.
Another option is Lynda.com which is now owned by LinkedIn.
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