Feel the heat - how to track what your website visitors are clicking on

Here's a great strategy you can action on your website today to see exactly what your website visitors are clicking. Here's the latest heat map of clicks we've been recording on our Training Tilt website. You can set this up on pretty much any website for free.

 

You might already be tracking your website visitors using Google Analytics or a similar tool. That's great but it won't actually show you exactly what they are doing. And the data is sometimes hard to interpret for the novice web analyst.

That's where heat maps can come in. With heatmaps you can see exactly where your visitors are clicking on your website pages.

Why is that important? because a good website will guide visitors to the actions you want them to take. Tracking the actions they "actually take" helps you determine how to better influence their decisions.

For example our heat map shows quite a lot of clicks on the main menu. What we really want visitors to do on this page is to sign up for a trial. It's possible the visitors are being distracted by the menu items and clicking away and for one reason or another not ending up back on the sign up page before they leave the site. So what we might try as an experiment is to hide most of the main menu items on this page and see if we get some better results.

That's just one insight we get from the heat maps, once we change the site a bit after about a week we will review the heat maps again.

Some things that are worth tracking on a fitness or coaching website;

  • Membership or coaching sign up pages
  • Online store product pages
  • Email list signup pages
  • Contact us pages

So let's go through how to get heat maps set ups on your site.

There are a number of options available out there like Crazy Egg, Hot Jar and Sumome.

To keep things simple I'm going to show you how to use Sumome because it's what we use at Training Tilt to track how our visitors interact with our Sign-up page.

First you'll need to signup for Sumome here, they have a free option that is all you need to get started recording clicks on your website.



On the second step of the sign up you'll be given the code snippet that you need to add to your website.



If you are a Training Tilt user you can just go to the platform settings page, then the website design tab. Scroll down to the custom scripts section and paste it into the public website section, then click save.



If you are using a different website platform check your support docs. You want the code to be on all of your pages. Sumome also has some instructions for a bunch of other platforms on step two of the signup.

Once you've installed the code you can just visit your website pages to view your heat maps. You'll need to activate the little badge so you can login and see the maps. Here's the instructions on how to do that but the easiest way is to just visit a page on your website, then type sumome then hit the up cursor on your keyboard.

You'll end up with the badge on the top right hand corner of your site. Click on the Sumome crown icon.



You will now be prompted to login with your login details for your Sumome account.



There will be a welcome message and Sumome will attempt to take you through an automated tutorial, you can just cancel that for now. Then click on the Sumo Store icon.



At the bottom of the Sumome window is the Analytics section. Click the heat maps icon that looks like a flame.



Now click the "Free" button, and then the "Open" button;



Then click the "Record New Campaign for This Page" button. Sumome can record a seperate campaign for each of the pages you wish to track.



Now Sumome has started recording clicks on your page. At any time to see your heat maps just visit the page on your website and activate the Sumome badge (type sumome then press the up key). You will see a red dot on the flame badge if Sumome is recording on the current page.



Click on the heat map badge and Sumome will show you the heat map. Hover over any of the hot spots and you will see how many clicks have been made in certain regions on the page.

 

It's best to leave the heat maps recording for at least a week to get some good data.

After you get set up and have some clicks recorded we'd love to hear about the results. We are more than happy to help you analyse them and suggest some changes you can make on your site and help to increase conversions of your visitors into customers.

Over at Training Tilt we've got a bunch of tools that can help you create health and fitness products and services as well as generating and sharing engaging online content (and track clicks on it).

Sign up for a free trial or get in touch to find out more.

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Frequently Asked Questions

It's easy, just click the "Get Started" or "Free Trial" button at the top of the page, choose a plan, click the sign up button and fill in the form. It's a fully automated process, as soon as you have signed up your new Training Tilt site will be ready for you.
No, there are no long term contracts for any of our plans. If for any reason you no longer wish to continue your subscription to Training Tilt you can cancel at any time.
No, we do not charge members to use your system. Training Tilt was designed to help fitness professionals manage their clients and business. You can however use the Training Tilt platform to collect recurring payments from your clients using the Membership Plan tools.
Yes at any time you can upgrade or downgrade to any of our plans. We calculate our plans on a daily basis so you only pay for what you use. You can upgrade for a day to check out the new plan and downgrade again and we'll only charge you for a days worth of use.
When you signed up you would have recieved an email with your own custom website address that you chose during the process. You need to login from this custom address. The address would have been in the format http://yourbusiness.trainingtiltapp.com. If you've forgotten your address or can't find the email, send us a message at support@trainingtilt.com and we will find it for you.
It sure is, with a few simple steps you can have your existing or new domain name pointing to your Training Tilt website. If you don't have a domain, that's no problem you can use one of our sub domains. e.g. http://yourbusiness.trainingtiltapp.com
Yes you can, if you have already invested in a website you are happy with you can still use Training Tilt to build training plans and share resources with your athletes. It's a simple process to add a link from your existing website so your clients can log in to your Training Tilt site.
Yes our mobile apps can be downloaded from the Google Play Store and Apple App Store for Android and IOS devices.
Training Tilt is a cloud based application, all our servers and data are based in Microsoft data centers in secure locations. Data is backed up on a regular basis, and we have the ability to scale our systems within a matter of minutes as our demand increases. Our cloud based architecture is also the reason why we can offer our service at such a reasonable price.
For whatever reason you can choose to cancel your subscription at any time. Just login, access the billing page and click the cancel button. As long as you cancel before the next billing cycle starts your won't be charged.

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