Anyone can call them self a fitness professional or a coach or even an "expert". It's even easy to pick up a qualification from Ironman or Training Peaks in a few weeks or sometimes only a few days. There's nothing wrong with that but the problem with things that are relatively easy to achieve is that a lot of people will achieve it. The more people who achieve it then the less valuable it becomes.
So how do you differentiate yourself from everyone else? Well its not going to be easy, and that's a good thing. But it's 100% possible.
You need to become more than an "expert", you need to become an "authority".
The hard thing about becoming an authority is that it takes time and it takes consistent effort.
If you are an expert in your field it means that you have some knowledge around your specific area and that you know what you are talking about. There are lots of other experts around in the same field so you are just one of a group of experts.
When you are an authority you stand out from the rest of the experts and people know you by name. When someone is thinking about your area of expertise, they think about you.
Here are some examples of some authorities in the field of fitness. You may not necessarily agree with these individuals approaches or theories but they are definitely still authorities.
Ben Greenfield is an authority on fitness, nutrition and weight loss. Ben has multiple websites including a coaching site and an "inner circle" membership site where you can get personalized access to his knowledge.
DC Rainmaker is the authority on technology in endurance sport particularly triathlon. He creates in depth well researched reviews on new devices and gadgets. If you want to know how the latest Garmin Multisport Watch stacks up DC Rainmaker is who you go to.
Hunter Allen is the god father of training and racing using a power meter. He wrote a book about it with Dr Andrew Coggan. He's also written countless blog posts to keep those interested in power based cycling training up to date.
The thing that all authorities have in common is expertise but what raises them to "authority" level?
It's simple, creating and sharing well thought out valuable content. Google any of their names and you'll see pages and pages of content they have personally created relevant to their fields of expertise. Most of this content is freely available but you can also pay by buying a book, training plans, online subscriptions etc. They are all monetizing their expertise and authority in some way.
They've all worked extremely hard in a consistent way to become an authority.
Google your own name, the proof is in the pudding.
I googled my own name and this is all I came up with, I've got a lot of work to do. That's not actually me in case you were wondering
At Training Tilt we offer an all in one platform for coaches and fitness professionals to create and share free content along with e-commerce tools to offer premium paid content through products, services and online subscriptions.Sign up for a Trial and start building your authority.
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