Filming Tips for Endurance Coaches to Engage More Customers

For triathlon, running and endurance coaches, video on social media is the best way to engage with your potential customers to become known, liked and trusted and in the long term help to grow your business.

Are you doing at least weekly videos? If not why not?

A video is exponentially more effective than images and text and a million times more effective than posting silly motivational quotes and memes.

Memes and quotes just get cheap likes, they won't get you new customers and they won't build trust.

We aren't after likes and shares with video, we are after a deeper engagement so we can actually help our potential and current customers in a meaningful way.

Video helps you;

  1. Prove your knowledge and experience
  2. Become an authority
  3. Become known, liked and trusted by a bigger audience
  4. Help lots and lots of people with their problems
  5. Grow your coaching business

The reason you may not be doing regular videos is that you probably don't want to put a video out there that you don't feel is of high enough "quality"

The trouble is we can't all have Talbot Cox follow us around, then spend hours producing amazing videos. It's just not going to happen.

You should just get out there and do them anyway and focus more on the valuable content within the video rather than the video itself

However in saying that, there are some things any coach with a smartphone and a few extra dollars can do to make their videos just feel a little bit more professional than a shaky handheld video.

In this video I cover four cheap and easy options to make your videos a little more pro without needing Quentin Tarantino to direct and edit them afterwards.

Video Version

Text Version

Here are 4 different options in order of simplicity. Whatever you have available is good enough to create an engaging video but make sure you make the most of your resources.

Smart Phone Only

This is just an iPhone 5s, doing a selfie video. My hands are pretty shaky so if you are anything like me try to do your best to keep steady. A small tip, the worst thing you want to do is to have it down too low looking up your nostrils, hold it out in front of you but make sure you can stay relaxed while holding it. Noone wants to watch 3 minutes of video looking up your nose. If you have someone else around get them to hold it for you.

Mini Tripod

A better option than hand held video is a mini tripod. It's very small and easy to carry around with you. It keeps the camera nice and steady and I like to use my hands especially when I'm nervous so using the tripod frees me up to do that and helps me be relaxed. With the mini tripod you can feel more comfortable, and you don’t always have to look at the camera. That helps to make the video feel more natural. You can get one of these mini tripods for $15-$20.

Tall Tripod

The next option is a tall tripod. You just need the tripod and a smartphone mount. It’s great if you want to video more than one person – like a conversation or interview. You can place the tripod a little further away and avoid the rounded faces you can get when using a phone too close to your face. A tripod like this you can get for about $25 and maybe $10-$15 for the smartphone mount.

Gimbal

A more advanced and flexible option is a gimbal. This stabilizes and removes any shaking and keeps the shots nice and smooth even while walking around. It has an electric motor that stabilizes and rotates as you turn your wrist. You can even lock it on to an object. You can lock it on to your face and walk around with it without worrying if the shot has centered on you.

It’s great for action shots as well, you can run along side someone running and you won’t get any bouncing or jumps up and down. You just flick your wrist and it moves around with you.

So this Gimbal is about $99 - $150 US dollars depending on whether it's on sale. It’s called a DJI Osmo 2. Well worth the investment and you can get some cool videos out of it. It also mounts on a tripod so you can use a combination of all these options. If you mount it on a tripod and use the face lock feature you can walk around and it'll follow your face. No need for Talbot Cox.

Conclusion

Hopefully, that helps out a little bit in terms of getting out there and creating videos. Don’t be scared to post a video that’s not super high quality. The content of the video is most important. But, whatever you have available to you at the time, make the best use of. If you want to spend a little extra money -- $50 or $100 if you can stretch to the gimbal option, then it’s definitely worth it. 

Without doubt video is the best way to engage more of your potential and existing customers and help to grow your business.

Want to learn more? Schedule a 1 on 1 demo

SCHEDULE A DEMO START A FREE TRIAL

Frequently Asked Questions

It's easy, just click the "Get Started" or "Free Trial" button at the top of the page, choose a plan, click the sign up button and fill in the form. It's a fully automated process, as soon as you have signed up your new Training Tilt site will be ready for you.
No, there are no long term contracts for any of our plans. If for any reason you no longer wish to continue your subscription to Training Tilt you can cancel at any time.
No, we do not charge members to use your system. Training Tilt was designed to help fitness professionals manage their clients and business. You can however use the Training Tilt platform to collect recurring payments from your clients using the Membership Plan tools.
Yes at any time you can upgrade or downgrade to any of our plans. We calculate our plans on a daily basis so you only pay for what you use. You can upgrade for a day to check out the new plan and downgrade again and we'll only charge you for a days worth of use.
When you signed up you would have recieved an email with your own custom website address that you chose during the process. You need to login from this custom address. The address would have been in the format http://yourbusiness.trainingtiltapp.com. If you've forgotten your address or can't find the email, send us a message at support@trainingtilt.com and we will find it for you.
It sure is, with a few simple steps you can have your existing or new domain name pointing to your Training Tilt website. If you don't have a domain, that's no problem you can use one of our sub domains. e.g. http://yourbusiness.trainingtiltapp.com
Yes you can, if you have already invested in a website you are happy with you can still use Training Tilt to build training plans and share resources with your athletes. It's a simple process to add a link from your existing website so your clients can log in to your Training Tilt site.
Yes our mobile apps can be downloaded from the Google Play Store and Apple App Store for Android and IOS devices.
Training Tilt is a cloud based application, all our servers and data are based in Microsoft data centers in secure locations. Data is backed up on a regular basis, and we have the ability to scale our systems within a matter of minutes as our demand increases. Our cloud based architecture is also the reason why we can offer our service at such a reasonable price.
For whatever reason you can choose to cancel your subscription at any time. Just login, access the billing page and click the cancel button. As long as you cancel before the next billing cycle starts your won't be charged.

More questions?

Get in touch

Training Tilt Works with

  • Garmin Connect logo
  • Strava
  • ConvertKit
  • Intercom logo