Consider Different Types of Customers

Welcome to day 6 of creating the best version of your endurance coaching business. I'm just out here barbecuing, enjoying our time at home now that we're locked down.

I wanted to talk about thinking outside the box during these challenging times and possibly thinking about adjusting your products and services to cater to a different or broader set of customers. 

Think beyond your typical triathlete, runner, swimmer or cyclist.

It's mainly conceptual at this stage but I'm thinking of some more specific ideas that I can cover in tomorrows video along with how to implement them practically.

Video Version


Which Camp are You in?

As much as it's probably a little bit awkward to say, there's a lot of opportunities happening at the moment because of these terrible COVID-19 times. A lot of people are going to be taking advantage of those opportunities, and there's nothing wrong with it because things change over time. You can either sit back and complain and feel sad and feel sorry. Or you can help everyone move forward.

Let's be in that camp where we help everyone move forward.

Take Advantage of the Current Behavior

There are opportunities around people are behaving in different ways. There's a lot of people at home, now. So, maybe, you need to think outside of your traditional market as a coach. You might normally coach people who are triathletes -- serious triathletes who have been in the sport for a while. But they'll be lots of people, now, looking for things to do to keep them entertained, to keep them fit, to help them with their mental health.

Expanding Your Target Market

So maybe you just need to think outside of that normal triathlete or runner audience now. There are a lot of people walking and a lot of people running. Maybe you need to create some challenges or maybe some plans for people who don't really have much experience with endurance sport or triathlon or running or cycling. The triathlon and endurance markets are actually really small, but the market of people who are at home looking for something to do around exercise is much bigger than it normally is.

What I'm trying to say is the market actually is a lot bigger now than what you're used to for endurance sport. But you have to contemplate on how you can your products and services a little bit to cater to people with a lot less experience and be a lot simpler just to get people out and about with a structured plan to follow, some training to follow. Make it more simple.

So that's my tip for the day. You probably just need to think about how you're going to get that across to someone who doesn't know anything about marathon or triathlon. Think about how you can open your services up to those sorts of people. So have a think about that. Let me know if you have any ideas. I'd be keen to touch base and maybe talk through those ideas with you.

If you want to book a call with me or anything, just reach out and we can do that because I think there's definitely a lot of opportunities around that for more run-of-the-mill people who just need something to do to keep them busy during the day. Keep them healthy, keep them active.

Anyway, I will talk to you again tomorrow and have a great evening and I'll see you then.

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