Automated plan sales
Premium video content
MaccaX is a global online triathlon coaching platform created by Chris Macca McCormack. MaccaX were looking for a platform to deliver Training plans to their community in a way that integrated with the existing platform without compromising their brand. After investigating other options, they chose to go with Training Tilt because of it's level of customization and branding. We've worked closely with MaccaX to build an application interface that allows MaccaX to sell their Training Plans through the existing platform. Training Tilt allows MaccaX clients to create their own accounts and start using the plans immediately without any additional manual steps. MaccaX customers buy a plan, create their own accounts and can login and start training immediately.
"Our mission is to elevate triathletes of all abilities globally, creating a team of athletes who train and race at their fullest potential. Providing the tools and expertise necessary to realize each individual's goal via access to top experts in the sport and personal attention creating accountability is paramount and part of our objective."
Here at Training Tilt we have played an important part in helping MaccaX achieve their mission on a daily basis
Macca and MaccaX are some of the most recognisable brands in the sport of Triathlon, it was a priority for MaccaX that their brands remained at the forefront of all of their products and services. Training Plans are a big part of their offering and there were limited options available that would allow for the level of branding that Training Tilt could offer. The MaccaX Training Tilt login page is a good example of just one of the customizable options available in the Training Tilt platform. In addition to customized login pages, there are advanced customization tools available that allowed MaccaX to create a look and feel within the Training Tilt platform that matched their branding.
MaccaX have a library of premium video content where Macca guides members through all of the key training sessions that are included in the plans. Training Tilt offers the ability to upload resources of many types including embedded Videos, Recipes, Tips, Training Routes and Articles. The MaccaX Videos are available to be searched and viewed within the MaccaX Training Tilt platform.
With Training Tilt's video integration, any of the MaccaX videos can be linked to individual sessions in the athletes schedule and they can watch the videos without having to leave their Training Calendar.
MaccaX had already invested heavily in their own systems including a membership platform integrated with a marketing automation system called InfusionSoft. We worked with MaccaX to build an application interface that enables a high level of automation between the two systems. A Training Plan can be purchased from the MaccaX system which then triggers an automated workflow, taking the customer through some simple steps that results in them being able to gain access to their Training Plan, apply it to their schedule and begin training within minutes - all without any intervention required from the team at MaccaX. This was a crucial piece of functionality for MaccaX who have recently partnered with Challenge Family to be the official Training Plan provider for dozens of high profile races around the world. The automation achieved through the integration will allow MaccaX to scale their Training Plan sales without additional staffing requirements to manage administrative overhead.